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E-Commerce
2024
3 months

Botanica Wellness

Luxury wellness brand with custom WooCommerce integration, membership portal, and appointment scheduling.

WordPressE-CommerceCustom ThemeFigma
BW
The Challenge

Problem

Botanica Wellness had outgrown their Shopify template. Their product line expanded into subscriptions, spa appointments, and wellness memberships — none of which could be handled elegantly by their existing platform. The brand deserved a digital experience that matched the luxury of their physical spaces.

Our Method

Approach

We audited the existing customer journey, identifying friction points in checkout, product discovery, and appointment booking. A custom WordPress theme was designed to feel spa-like — generous whitespace, muted earth tones, and fluid transitions. WooCommerce was extended with custom plugins for subscriptions and scheduling.

What We Built

Solution

A bespoke WordPress theme with WooCommerce at its core. Custom post types manage treatments, practitioners, and locations. The membership plugin handles recurring billing and member-only content gating. Appointments sync with the salon's existing calendar system via API. Every page was optimized for mobile-first interaction.

Results

+210%

Online revenue

320/month

Membership signups

-35%

Cart abandonment

+90%

Mobile conversion

Tech Stack

WordPressE-CommerceCustom ThemeFigma

Client

Botanica Wellness Co.

3 months engagement

They didn't just build a website — they crafted an experience. Our customers consistently praise the elegance and ease of our new platform.

Farhan Ahmed

Founder, Botanica Wellness

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